The Livestrong Foundation is a non-profit United States organization that provides support to people affected by cancer. The foundation, based in Austin, Texas, was founded in 1997 by cancer survivors and former professional street cyclist Lance Armstrong, as the Lance Armstrong Foundation . The Livestrong brand was launched by the foundation in 2003. Armstrong resigned from the foundation in 2012 after his recognition of doping.
Video Livestrong Foundation
Histori
The Livestrong Foundation states that its mission is "to improve the lives of cancer survivors and those affected by cancer". The Foundation carries out its mission through direct services, community programs, and systemic changes. In early 1999, the foundation began focusing on the areas of cancer survival, specifically the practical psycho-social needs of cancer patients and those affected by cancer. In 2000, the foundation funded cancer endurance programs at Children's Medical Center in Ft. Worth, TX and University of Pennsylvania in Philadelphia, PA.
In 2001, the foundation provided its first community program grant through a program that would eventually become a Community Impact Project. The first grant was awarded to Wonders and Worries, a pilot program to help children cope when parents have chronic or life-threatening diseases such as cancer. Future Recipients of the Community Impact Project include LIVE STRONG at YMCA , Kesem Camp , Pablove Shutterbugs , and Transition Cancer .
In 2002, the foundation launched Livestrong Survivorcare, the predecessor of Livestrong Navigation, a free one-on-one service that offers cancer navigation services to patients, caregivers, friends and family members via telephone, email and online services. LIVESTRONG will eventually open Livestrong Cancer Navigation Center at its Austin, TX headquarters in 2010. From the beginning, Livestrong has served more than 100,000 people through free programs and services such as emotional counseling, insurance management, clinical trial matching and guidance on treatment options.
In 2008, Demand Media reached an agreement with the Livestrong Foundation to license the use of the Livestrong name and mark to create a spin-off website, Livestrong.com (not linked to Livestrong.org), an advertiser-supported health and fitness site. Demand Media employs Armstrong as a spokesperson.
The foundation is the main sponsor of the Major League Soccer club stadium, the Sporting Kansas City home stadium from March 2011 to January 2013, when the naming agreement is terminated. Initially considered because Armstrong admitted that he had used performance-enhancing drugs, the deal was cut off after both sides blamed others for failing to meet their agreement.
Among its activities, the foundation lobbied government agencies, conducted research on cancer victims, and funded a number of smaller nonprofits. The foundation of the foundation's work is the provision of free, direct, and personalized support services for people who navigate physical, practical, emotional, and financial challenges due to cancer. In this effort, the foundation aims to make the cancer care system more patient-focused.
In 2015, Livestrong employs Chandini Portteus as their new President/CEO. He previously worked at the Susan G. Komen Foundation.
In 2016, Portteus resigned and Greg Lee was appointed President. Greg Lee has served as a CFO Foundation for over ten years.
Maps Livestrong Foundation
Livestrong hand bracelets
The Livestrong bracelet is a yellow silicone gel gel program launched in May 2004 as a fundraiser. The bracelet was developed by Nike and its advertising agency, Wieden Kennedy. The band became a popular fashion item in the United States at the end of summer 2004, and appeared in most competitors in the Tour de France 2004.
To date, 80 million Livestrong wristbands have been sold, and have inspired several other charitable organizations to start their own bracelet sales program. After Armstrong's lifetime ban for doping by USADA, a CNN article claimed that critics had revoked "V" to create a bracelet that read "LIE STRONG".
Armstrong and rebranding doping scandals
In 2012, Lance Armstrong was banned for life and stripped of the Tour de France victory after being found guilty, and admitted, doping during his professional cycling career. As a result, he resigned as chair of the foundation in October of that year and from the board of directors of the foundation in November. Prior to Armstrong's television interview with Oprah Winfrey in which he confessed to doping, the foundation issued a statement saying:
We hope Lance is truly honest and forthcoming in his interviews and with us all in the cancer community... Regardless, we chart a strong and independent forward direction focused on helping people overcome financial, emotional challenges and physically related to cancer... Inspired by the people with the cancer we serve, we feel confident and optimistic about the future of the Foundation and welcome the end of the speculation.
Following Armstrong's departure, the foundation considered whether a highly visible brand image is a liability, which links the foundation and its activities too closely with its founder. The conclusion is that a radical change would be contrary to the key message of the foundation: "It's never about one person." The foundation changed its name from Lance Armstrong Foundation to Livestrong Foundation in November 2012. The decisions and strategies adopted are primarily driven by the foundation's own "strong sense of self" and "the importance of the story." Ultimately, in a process, some critics are called "subtle but substantive," the story of the foundation is told through ongoing initiatives that explain the key terms of the foundation, designed to help differentiate organizations from other organizations in the oncology community.
As a result of Armstrong's guilty plea, on 28 May 2013, Nike announced that it would sever ties with the foundation after a nine-year relationship. After the 2013 holiday season, Nike stopped production of its Livestrong line of products, honoring its contract with the organization ending in 2014.
Finance
The figures provided by the foundation for ESPN in October 2012 reveal that, despite Armstrong's recognition that it was doped, revenues rose 2.1 percent, to US $ 33.8 million, by September 30, 2012 - according to ESPN, this number represents an increase 5.4 percent from 2011, with a 5.7 percent increase in the average amount of dollars from the donation (from US $ 74.88 in 2011 to US $ 79.15 in 2012). During its existence, the foundation has generated funds worth more than US $ 500 million.
Since Armstrong's departure, foundation income has declined steadily. The foundation reveals that the 2013 budget is 10.9 percent less than the 2012 budget, and the annual report of the foundation shows a sustained decrease in revenue with annual contributions falling from $ 15.8 million in 2011 to $ 10.7 million in the year 2012, $ 7.9 million in 2013, and $ 3.8 million in 2014 (the last year in which audited financial statements are available). Income from licenses and royalties also declined dramatically, from $ 7.2 million in 2007 to $ 1.1 million in 2014.
References
External links
Source of the article : Wikipedia
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