Tetley's Brewery (Joshua Tetley & Son Ltd) is a British regional brewery established in 1822 by Joshua Tetley in Hunslet, now on the outskirts of Leeds, West Yorkshire. The beer was originally produced at the Leeds Brewery, which was later renamed the Leeds Tetley Brewery to avoid confusion with microbrewery of the same name.
The takeover of the nearby Melbourne Brewery in 1960 ensured Tetley's position as the largest brewer in Leeds. In the same year they joined the Walkers of Warrington to form the Tetley Walker. Tetley Walker has a plantation of more than 1,000 houses tied up in Yorkshire alone and another 2,000 outside the county. In 1961 Tetley joined the Ind Coope of Burton on Trent and Ansells from Birmingham to form Allied Breweries, then the world's largest brewing conglomerate. At its peak in the 1960s, the Leeds Brewery employed a thousand people. In 1978, the Allies joined J. Lyons to form Allied Lyons. The brewery became the world's largest producer of cask ale during the 1980s. In 1998 Tetley was taken over by Carlsberg Group.
The Leeds Brewery was closed in 2011, and destroyed in 2012, with production contracted by Carlsberg to breweries in Wolverhampton, Tadcaster and Hartlepool. Tetley still sponsors professional rugby teams Leeds Rhinos and Leeds Carnegie.
In 2012, Tetley is the eleventh best-selling brewer in the UK. This is the second best-selling ale brand in the world after John Smith, with a volume of 700,000 hectoliters. Its main products are Tetley's Cask and Smoothflow Tetley.
Video Tetley's Brewery
Histori
Tetley's family relationship with the beer industry goes back to the 1740s when William Tetley was described as a maltster at Armley, near Leeds. His son, William, expanded his business, which was later passed on to his son, Joshua. In 1822, Joshua rented a brewery in Salem Place, Hunslet for £ 409.
Joshua Tetley and Son were created in 1839 when Joshua made his son, Francis William, a partner. At this time, the brewery produces a profit of nearly £ 3000 per year. In 1848 the brewery employs 32 people. The construction of a new brewery designed by George Corson began in 1852. Joshua died in 1859, leaving business to Francis, who took his brother-in-law, Charles Ryder, as a partner.
In 1860 Tetley was the largest brewery in the North of England and in 1864 the company had embarked on an ambitious development scheme. Although Tetley was mostly brewed lightly throughout the nineteenth century, it also began to brew the pale ale, which became popular. In 1875, the annual beer production was 171,500 barrels. Tetley bought his first two public homes in 1890. Only one is left today, The Fleece in Farsley, Leeds. The other, Duke William, who was in Tetley's yard, was "dismantled" by Carlsberg in 2002. In July 1897, the company became a public limited company worth £ 572,848, and used funding to launch a bottling operation. The large bound plantations have been established in 1914.
In 1931, Tetley art deco headquarters building was established. In 1954, Gilmour Brewery of Sheffield was acquired in a friendly takeover, along with 500 tied houses. Tetley's position as Leeds's biggest beer was confirmed in April 1960 when it announced the takeover of Leeds' Leeds Brewery. The takeover is the friendliest, and Melbourne has approached Tetley about the merger. The breweries and 245 tied houses were gained for £ 3.5m. Melbourne beer production soon stopped, though Tetley Mild was brewed at the Melbourne brewery until 1962. Tetley relied on the quality of his beer to drive sales in free trade.
Then in 1960 they joined the Walkers of Warrington to form the Tetley Walker. Tetley Walker has more than a thousand houses tied up in Yorkshire alone and two thousand more outside the county. In 1961, Tetley joined Ind Coope and Ansells to form Allied Breweries, then the world's largest brewing conglomerate. During the 1960s, the factory employed over a thousand workers. A new brewery was built in 1964. In the 1970s half of Leeds pubs were owned by Tetley. During the 1970s Tetley's was the largest brewery in the world, producing 1 million barrels per year. In 1978, the Allies joined J. Lyons to form Allied Lyons.
During the 1980s, Tetley benefited from an increase in cask ale sales. An impartial customer survey of the 1980s concluded that Tetley had reached an almost irrational level of customer support, especially in West Yorkshire, partly due to traditional loyalty, in part because of the highly effective television campaigns such as Tetley Bittermen, and also because of high quality products consistently. Brewhouse has been updated in 1984.
In 1993, Allied Lyons sold a 50 percent stake in the company to Carlsberg. The brewery opened the museum on March 19, 1994. Its appeal proved popular; However, redevelopment of land around the brewery led to the closing of the attraction on April 7, 2000. The building is now a bar and restaurant. In 1996, Tetley Bitter sales were followed by the sale of John Smith products, and since then this product has retained the number two ale position. This is largely due to the ineffective Tetley marketing campaign. In 1998 Tetley was completely taken over by Carlsberg. In 2004 Tetley was dropped from the Carlsberg-Tetley name. The company is now called Carlsberg UK Limited and is part of the Carlsberg US group. In 2006, Tetley sold 185 million beers at the pub. That same year, the brewed brewing horses, who had sent a beer to a pub around Leeds, were retired.
The brewery closure was announced in 2008. A spokeswoman for Carlsberg said, "This is an old brewery and the one in Northampton is bigger and modern." In December 2010, Tetle barrels production was transferred to the Bank's brewery in Wolverhampton. Tetley Smoothflow will be brewed by Coors in Tadcaster and Tetley keg Dark Mild, Mild and Imperial will be brewed by Cameron Hartlepool. The last drink took place on February 22, 2011. Lager's production was moved to Northampton. Although the protest imitated by Tetley Cask in Wolverhampton will feel different, the new beer has been greeted with a warm welcome.
In November 2013, the former main office building reopened as The Tetley, a contemporary art and learning center.
Maps Tetley's Brewery
Brewery
The brewery is located on the south bank of the Aire River near Crown Point, Hunslet and Clarence Dock. In 1906 the brewery stood at a fraction of the current site between Brook Street, Hunslet Road (this section is now known as Hunslet Lane), Crown Point Road and Waterloo Street. Many of the surrounding streets have since disappeared under the expanding brewery. All fermentation takes place in steel boxes and Yorkshire cones made of stainless steel; the Yorkshire box slate, dating from around the 1880s, was removed in the fall of 2008. The brewery closure was announced on November 5, 2008. The brewery finally closed its doors on June 17, 2011, when it occupied 22 acres. Carlsberg tried to move some staff to the whole group but 179 staff lost their jobs.
Beers
The highest selling Tetley product is Smoothflow, a 3.6% ABV ale that has been fed nitrogen that is served at 8 degrees Celsius. It is available in vats and cans with widgets. It was sold abroad as Tetley's English Ale. The same beer, but it contains no nitrogen and no widgets in the tin, is sold as Tetley's Original.
Tetley's Cask (3.7% ABV) is the original cask that conditions the product version. Carlsberg recommends always using luster while serving the product. It was brewed under contract for Tetley by Marston's Park Brewery in Wolverhampton, using the Yorkshire square method, and a dual-strain yeast. Another keg beer, Tetley's Gold, was introduced in 2012.
Carlsberg makes Tetley's Mild (3.2% ABV) in the form of light and dark.
Imperial - Originally created for the Teesside market, and at one point advertised as "Teesside's favorite pint". It was launched nationwide as a 4.3% premium cask ale in 2002. It used three separate yeasts and had eight months of development, but the variant was withdrawn. This continues as a pasteurized ale in a barrel.
Around 24,000 hectoliters of Tetley's Milds and Imperial were sold in 2010.
Ads
Tetley's advertising suffered during the 1980s when his television commercials were too focused on ancient ideas about Yorkshire life. From 1999 - 2006 Tetley used "Smoothly Does It" as his slogan. In 2006 the slogan became 'Do not Do Things By Halves'. After several years of break from television commercials, Tetley returned to the screen in October 2010 as a night program sponsor at ITV4.
In 1920, the huntsman logo was introduced. In 2000 Tetley dropped his traditional huntsman logo, due to increased anti-poaching feelings in Britain; the brand instead adopted a rugby ball-shaped logo in accordance with the heavy sponsors of rugby league. In 2010 the picture was revived. But the image has been simplified from the original. Branding colors have been changed back from blue and yellow (in alignment with their sponsorship from Leeds Rhinos to the traditional yellow and red.
Sponsor
Together with John Player, Tetley became the first sponsor of the rugby league for the 1971-72 season. For many years Tetley sponsored Leeds RLFC; they then sponsored his successor, Leeds Rhinos, from their formation until 2005. Tetley also sponsored the Super League Rugby League from 2000 to 2004. Tetley remains the main sponsor at Leeds Rhinos and is the official beer of most Super League clubs. Tetley also sponsors the Dewsbury Rams stadium under the sponsorship deal known as Tetley Stadium.
Tetley sponsors the longest rugby league competition, Challenge Cup for the 2013-2014 season.
Other forms of advertising
The earliest form of advertising occurred in 1911 when Tetley challenged the runaway artist Harry Houdini to escape from a beer keg from a padlocked ale. Houdini accepted this challenge; However, it was too much for him and he had to be rescued from his barrel.
Tetley makes use of billboards for many of their ads, especially in Leeds. Hoardings on the side of the sports field are used, and as is often rented at Elland Road and Headingley Carnegie Stadium (both on the side of the Leeds Rhinos and the Yorkshire County Cricket Club side.
In the late 1980s/early 1990s as part of Britain's 'boom of inheritance' Tetley developed Brewery Wharf as an 'interactive visitor center' along contemporary lines of development at Granada Studios Manchester. Visitors are welcomed and guided by historical figures who illustrate the story of brewing. This development occurred in addition to the first rebuilding of the river and the Leeds canal zone.
Closure
On November 5, 2008, Carlsberg UK announced that it intends to close the plant in 2011, transferring production to Northampton, due to falling demand for beer and beer products in the UK. The move was first reported on BBC Radio Leeds. The company was criticized for choosing to announce the closing of the day after Barack Obama was elected president of the United States to ensure the news will not get significant coverage in the British national press, leaving only Yorkshire's North Yorkshire Post, Yorkshire, Calendar and BBC Radio to cover it locally.
See also
- Leeds Economy
- List of companies based in Leeds
References
External links
- Official Smoothflow page of Tetley
- "Official Tetley Official Page". Archived from original on August 21, 2014.
Source of the article : Wikipedia
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