Bicycle Track Corporation is a manufacturer and distributor of bicycles and cycling products with Trek trademark, Electra Bicycle Company, Gary Fisher, Bontrager, Diamant Bikes, Villiger Bikes and, until 2008, LeMond Racing Cycles and Klein. With its headquarters in Waterloo, Wisconsin, Trek bikes are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide. 99% of Trek bikes are produced outside the United States, in countries including the Netherlands, Germany, and China.
Video Trek Bicycle Corporation
Histori
1975-1979 - Tahun-tahun awal
In December, 1975, Richard (Dick) Burke and Bevil Hogg founded the Tricycle Bicycle as a wholly owned subsidiary of Roth Corporation, a Milwaukee-based equipment distributor. In early 1976, with a five-person salary, Trek began to create a steel touring framework in Waterloo, Wisconsin, aiming at an upmarket market dominated by Japanese and Italian models. Tracks build nearly 900 custom hand-brazing frameets that are the first year, each selling just under $ 200. Later in the same year, the Bicycle Trek was established. In 1977, Penn Cycle in Richfield, Minnesota became the first Tracks dealer in the world. In three years, Tracks sales were close to $ 2,000,000.
1980-1984 - Tracks become business
Hampered without additional production capacity, Trek sales became stable in the late 1970s. In just a few years, Trek has surpassed its original "red cellar" manufacturing facility - a former carpet shed. Recognizing the need for expansion, in 1980, Tracks broke ground at 26,000 sq ft (2,400 m) headquarters on the outskirts of Waterloo. The company's co-founder, Dick Burke, would later recall that "not until we build the new plant, we become a business." With more available factory space, Tracks expanded the plant to include the complete bike. In 1981, Trek entered the steel racing bike market, introducing the "Pro" line, including the 750 and 950 models, and in 1983, Trek built his first mountain bike, 850. In 1984, Trek explored the parts of the aftermarket and accessories business , launched the Truck Components Group (TCG) department.
1985-1991 - Border technology
In 1985, borrowing technology from the aerospace industry, (and bicycle companies like Alan and Vitus), Trek introduced the first aluminum bonded bike frame, in 2000. The introduction of aluminum bonded to the Trek production line proved to be very problematic for companies that have built themselves on steel frames hand-held. The manufacturing land is stalled because Tracks are working to find ways to build bound skeletons in the production environment. A year later Trek followed up on the success of 2000 with a 3-tube carbon composite model, 2500. Thus it began to plunge Trek into carbon fiber. In the same year, to keep up with the rapidly increasing sales, Trek added another 75,000 sq ft (7,000 m 2 ) production room to its headquarters in Waterloo. In 1988 Trek introduced "Trek Wear," marking the company's entry into the cycling apparel business. A year later Trek expanded to overseas markets, opened branch offices in the UK and in Germany. In the same year, Trek introduced its Jazz brand bike, a collection of entry-level bicycles and children's bikes designed by Trek but produced in Taiwan. The jazz bikes were discontinued in 1993.
The year 1989 was a very important year for Trek, marking the year when the company launched its first printed carbon fiber frame, Trek 5000. 5000 framesets (carbon monocoque frames plus bonded aluminum forks) weighed 3.3 pounds (1.5 kg ). Designed by Trek but built by Brent Trimble, an outside manufacturer, 5000 experienced enough quality issues that it was discontinued after just one year. But lessons learned from 5000 will prove to be instrumental in moving the Trek to develop its own carbon-making capabilities in the coming years.
In 1990, Trek developed a new bike category that incorporated the features of mountain bike comfort with a fast bike: MultiTracks, hybrid bike track The first track, was born. In the same year, Trek also introduced the first-line children's bikes. In 1991, Tracks opened its first corporate retail store near Madison, Wisconsin. In addition to displaying the full range of Tracks products, Trek Store serves as a direct sales training center for employees from Trek headquarters who have no retail experience. The store also provides an outlet for Trek to test marketing and marketing ideas before extending it to its independent bike dealer network.
1992-1996 - OCLV and acquisitions
In the early 1990s, Trek technology director, Bob Read, attended aerospace industry trade show in Salt Lake City, Utah, finally met with a closed mold tool manufacturer called Radius Engineering. The visit is reassuring Read that future success Trek depends on the carbon fiber building framework, the material he imagines can be used to create light and strong frames. After passing through the introduction of the troubled 5000, Trek invested heavily in carbon fiber manufacturing capabilities at home. In 1992, Trek launched its first fully self-cultivated framed bike, measuring 5500 and 5200, featuring OCLV Carbon frames. OCLV stands for "Optimum Compaction, Low Void" and refers to Trek ownership process for creating carbon structures that exceed aerospace standards. Weighing just 2.44 pounds (1.11 kg), the 5500 frame is the world's lightest production line. To make room for the new OCLV manufacturing facility, Trek expanded its headquarters in Waterloo again to a total of 140,000 sq ft (13,000 m 2 ). 1992 marks another one for Tracks: the first full suspension mountain bike, the 9000 series, which features Tr3's T3C suspension system (trip three times compression).
In 1993, Trek introduced its first OCLV carbon cycle bicycle, 9800 and 9900, which at 2.84 pounds (1.29 kg) was the world's lightest production mountain bike frame.
In 1993, Trek also purchased Gary Fisher mountain bikes, named after Gary Fisher, one of the founders of mountain bikes and one of the most popular names in off-road cycling. Fisher had founded Gary Fisher Mountain Bikes in 1983 and sold his company in 1991 to the Anlen Taiwan company, remaining as President. In 1992, Howie Cohen, who previously imported Nishiki, Azuki and Kuwahara bicycles, helped Gary Fisher with his brand - 18 months later brokered the Fisher by Trek acquisition (1993).
In 1994, Trek entered the growing home fitness arena, introducing Fitness Exercycles Tracks. In 1996, Trek stopped the Exerccycle line, spinning its fitness division into an independently owned company, renamed Vision Fitness.
In 1995, Trek introduced the full suspension of the Y bike, a departure from the traditional bicycle design. Y bicycle sold well, and won the "Outstanding Design and Engineering Award" from Popular Mechanics magazine. Also in 1995, Trek created a number of business moves to diversify its product offerings and gain market share, acquiring Klein Bicycles, Chehalis, WA, a manufacturer of aluminum-framed bicycles, and the Bontrager Cycle, Santa Cruz, manufacturer of bicycle parts and CA-made steel frame. The track also signed long-term licensing agreements with Greg LeMond, Tour de France champion 3 times and the first American to win the Tour - to design, build and distribute LeMond Racing Cycles. 1995 is also the year Trek opens a state-of-the-art assembly facility in Whitewater, Wisconsin, leaving a free Waterloo location to focus only on frame production.
1997-2005 - The Armstrong year and further expansion
In 1997, Trek helped sign former world road race winner (1993) Lance Armstrong to the Trek-sponsored Pro Service Pro Cycling Team. Armstrong won his first Tour de France in 1999 over the 5500 Tracks, becoming the first American to win a Tour on an American team riding an American-made bicycle. Armstrong then won a record seven consecutive Tour de France, all riding on Trek bikes. He did some things by riding a Litespeed bike, painted and waved as Tracks. In 2012, all Armstrong Tour victories were lifted after Armstrong proved to violate anti-doping rules.
In 1998, Trek established the Advanced Concept Group (ACG), a collection of engineers and technicians dedicated to technology development. Leading in the design and engineering efforts of Tracks, ACG is perhaps best known for the number of products introduced and used by Lance Armstrong during the historic Tour de France wins, including Trek Madone (2003) - named Col de la Madone, the 12K ascent that begins in the French city of Menton and used by Armstrong to test his fitness - and the TTX time test bike (2005). In the same year, Trek opened its first European manufacturing facility, a frame and wheel assembly plant in Carlow, Ireland. The Carlow facility remained open until late 2004, during which Trek moved European production to a manufacturing facility in Hartmannsdorf, Germany.
Responding to the unique needs of female cyclists, in 2000 Trek introduced women's bicycles and accessories (WSD). WSD products are designed to customize female riders, and display the appropriate size and proportions for women. In October 2001, Trek introduced a custom bike program called Project One, which gave customers the opportunity to customize their Tracks bikes by choosing a bicycle paint scheme and a mixture of components.
Hoping to expand into new market segments, Trek introduced Trek Travel in December 2002, a provider of luxury cycling and performance holidays in Europe and North America. Trek Travel is operated as a wholly owned subsidiary of Trick Bicycle until January 2007, when Trek spewed his interest in the company. Although separate, Trek and Travel Trek enjoys a close working relationship.
In 2003, Trek acquired Villiger, a Swiss bicycle company, and Diamant, Germany's oldest bicycle company. This acquisition gives Trek a foothold in the active-active bike market, an important segment in Europe. As part of the acquisition, Trek took over ownership of the Villiger-Diamant production facility in Hartmannsdorf, Germany. Global Expansion The track continued in 2005, when Trek expanded into the Chinese market by opening two stores in Beijing and signing an agreement with 20 Chinese distributors.
For the third time in its history, in 2005, Trek again expanded its worldwide headquarters in Waterloo, adding 43,000 sq ft (4,000 m 2 ) to build engineering, R & D, and its growing marketing. department. As part of the expansion, Trek includes an atrium exhibit to feature historically significant bikes from the Trek brand family, including one of the first mountain bikes ever made by Gary Fisher, and seven bikes used by Lance during his historic Tour de France. run (one from every year, 1999-2005).
2006-present
After years behind the scenes supporting League of American Bicyclists and Bikes Belong Coalition, Trek announced the 1st Worldbay racing bike campaign at the annual Trek World dealership convention in Madison, Wisconsin. Central to 1 World 2 Wheels is a "Go By Bike" initiative, which encourages Americans to ride their bikes instead of driving their cars for a two mile (3 km) or less ride. Through 1 World 2 Wheels Trek also pledged $ 1,000,000 to help fund the "Bicycle Friendly Community" program from the American Bicycle Riders Club and committed $ 600,000 to trail trail trail International Trail Bicycling Association (IMBA). On January 6, 2014, Trek announced the acquisition of the Electra Bicycle Company.
In 2009, Trek created the Triathlon Women Tracks Series. 2011, Tracks sponsoring three female triathlon series; Triathlon Women's Tracks Series, Danskin Series and Iron Girl Series.
Starting from the 2014 season, Trek became the main sponsor of the Pro Tour cycling team, Trek Factory Racing, the continuation of his bike sponsor for Team RadioShack and co-sponsors of Team Leopard-Trek.
In 2017, Trek pays the same prize money to male and female winners of the Cyclocross World Cup race held at their headquarters in Waterloo, Wisconsin, which is, "the first time in sports history that women will be paid as much as men for racing courses the same at World Cup level. "
Maps Trek Bicycle Corporation
integrated clock record 2014
By 2014, UCI brings together two classifications into one classification according to the rules for the bike pursuing the current track. Following the changes in the rules, Germany's Jens Voigt became the first rider to attempt a clock record, on September 18, 2014 at Velodrome Suisse, Grenchen, Switzerland on Trek bikes. He set a new record 51,110 km, beating the previous record set by Sosenka by 1,410 km.
Products
Eco-friendly products
For 2010, Trek works with many suppliers to provide environmentally friendly products. These include new bikes that are economically priced and made of steel. Steel is a material that is easier to obtain and recycle. Also, Tracks began providing bike shops with funds to start recycling old tubes to be shipped to Alcoholic Goods in Seattle, Washington, for bags, chair bags, and panniers.
Bontrager
Bontrager branded products include helmets, tires, wheels, handlebars, rods, seatposts, saddles, electronic and cycling shoes, water bottles and other cycling apparel and accessories
LeMond brand
The relationship between Trek and Tour-de-France winner Greg LeMond returned to at least 1995 when LeMond licensed Tracks to produce LeMond branded bikes. According to Trek, "In 1999, the LeMond line was one of the fastest-growing road bikes and one of the five largest road bike brands in the United States."
In March 2008, LeMond Cycling Inc. set up a suit against Trek, accusing it of being subjected to pressure from "third parties" to "downgrade" its brand due to lack of distribution and promotion, especially in the European market. The complaint also says that "Since 2001, Trek has systematically sought to silence LeMond's right to make comments that are informed and honest opinions about matters of legitimate public interest - problems associated with the use of enhancer substances performance ". Complaints including Trek samples threatened his relationship with LeMond in 2001 and 2004 after he made public statements against doping, Michele Ferrari, and Lance Armstrong
Tracks responded in April 2008 by demanding to terminate the business relationship with LeMond. Press release Trek says that "LeMond's suit is marked by Burke as containing false and irresponsible allegations". Burke also said "over the years, Greg LeMond has done and said things that have damaged the LeMond brand and the Trek brand as a whole."... "His actions are inconsistent with our values ​​- the values ​​we believe in and live every day, and after years of trying to get him working, we're done." The lawsuit was settled out of court in 2010.
Brand
The Trek Bicycle Corporation consists of several brands:
- Bicycle Tracks
- Electra Bicycle Company
- Klein Bikes (not resumed)
- LeMond Racing Cycles (not resumed)
- Gary Fisher Bikes (now Trek "Gary Fisher Collection")
- Diamant Bikes (Germany)
- Villiger Bikes (Switzerland)
- Bontrager Section - Parts and accessories at Tracks homes
Notes and references
External links
- Official website of the track
- The official site of Electra Bike
- Klein's official site (registration page only)
- Gary Fisher's official site
- Diamant's official website (German only)
- Villiger's official website (German or French only)
- Bontrager's official site
- Antique Trek Site
- Bicycle Art Museum & amp; Technology - History of Mountain Bicycle Tracks
- Y-foil Tracks Site
Source of the article : Wikipedia
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